A Process for Developing an Optimal Model For Reducing Bias in Nonprobability Samples

Advertising Research Foundation (ARF) FoQ 2 Committee Leaders Chris Bacon Advertising Research Foundation, chris{at}thearf.org Bill Cook e-Strategic Advantage, billcook2{at}live.com Bob Walker Surveys & Forecasts, LLC, rww{at}safllc.com The six-billion-dollar, 19-year-old enterprise of

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