Business computer graphics: usage and effectiveness

The use of computer graphics in business appear to be extensive. Current developments in the information systems field also indicate the potential of business graphics as a support tool for task scheduling, group decisionmaking, decision and expert systems. It would appear, however, that advances in graphics production and usage is proceeding at a relentless pace but without regard to the large body of relevant research that is available. This paper proposes a taxonomy of business graphics application based on an information systems classification. In addition it reviews the existing inventory of research using a communication psychology and information system orientation with particular reference to memory capacity and preference and the factors contributing to graphics effectiveness. In sum the paper attempts to integrate extant research with recent developments in business graphics technology and to indicate directions for future research.