A Study of Continuance Intention to Adopt Cloud Services: The Moderating Effect of Users’ Motivation

With the advancement of mobile and other information-communication technologies, the Cloud application services have gained increasing usage in recent years. The study of adoption factors is a topic worthy of further exploration. This research investigates critical factors, affecting users’ continuance intention to use Cloud services. Our research is based on the model of continuous using information system to explore these relationships. Results were obtained from 313 valid samples, using an online survey test the research model. Empirical results from the SEM conclude that (1) innovation acceptance, perceived safety, confirmation, and perceived usefulness positively affect satisfaction; (2) confirmation positively affect perceived usefulness; (3) knowledge sharing, perceived usefulness, and satisfaction positively affect continuance intention; (4) users’ motivation has a moderating effect between satisfaction and continuance intention. Practical suggestions to the vendors of Cloud application service are provided.