论文信息 - New product advertising in dynamic oligopolies

New product advertising in dynamic oligopolies

The success of the introduction of a new product in a market is very sensitive to the marketing decision variables adopted by the firm. In the present paper we are concerned with the question of new product advertising in a heterogeneous oligopoly market consisting of N firms. A dynamic game is formulated to model strategic as well as sales interactions in such a market. Optimal advertising strategies are identified as open-loop Nash solutions.

Engelbert J. Dockner | Steffen Jørgensen | E. Dockner | S. Jørgensen

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