Business model concepts: a review with case illustration

The paper reviews what kinds of business models exists in literature and what kinds of consequences has been re- ceived when utilizing the best-of-breed business model in prac- tice. The applicability of current business model concepts is illus- trated with a case study. The future research should strive to build business model conceptualizations that are capable in aid- ing selection between alternative configurations of resources and capabilities.

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