Public Relations: Strategies and Tactics

Part 1 Role Chapter 1 What Is Public Relations? Chapter 2 The Evolution of Public Relations Chapter 3 Ethics and Professionalism Chapter 4 Public Relations Departments and Firms Part 2 Process Chapter 5 Research Chapter 6 Program Planning Chapter 7 Communication Chapter 8 Evaluation Part 3 Strategy Chapter 9 Public Opinion and Persuasion Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises Chapter 11 Reaching Diverse Audiences Chapter 12 Public Relations and the Law Part 4 Tactics Chapter 13 The Internet and Social Media Chapter 14 Preparing Materials for Mass Media Chapter 15 Radio and Television Chapter 16 Meetings and Events Part 5 Application Chapter 17 Corporations Chapter 18 Entertainment, Sports, and Tourism Chapter 19 Politics and Government Chapter 20 Global Public Relations Chapter 21 Nonprofit, Health, and Education