Understanding Strategic Management

PART ONE: WHAT IS STRATEGY? 1. What is Strategy? PART TWO: STRATEGIC ANALYSIS 2. The General Environment 3. The Competitive Environment 4. The Internal Environment: Value Creating Activities 5. The Internal Environment: A Resource-Based View of Strategy 6. Assessing Organizational Performance PART THREE: STRATEGY FORMULATION 7. Business Level Strategy 8. Corporate Level Strategy 9. International Strategy and Globalization PART FOUR: STRATEGY IMPLEMENTATION 10. Organizational Systems and Strategic Change 11. Strategic Leadership 12. Corporate Governance