Effects of Visual Familiarity on “Same” and “Different” Decision Processes

An experiment was conducted in which subjects matched upper and lower case versions of well-known abbreviations, such as BBC and etc, and meaningless controls. “Same” RT showed a familiarity effect for upper case versions of abbreviations such as BBC and GPO, but not for the lower case versions bbc and gpo. The converse did not occur for abbreviations such as etc, which were thought to occur most frequently in lower case. The “different” RT was inhibited by familiarity, with pairs such as IBM GPO being classified less rapidly than their lower case versions or controls. These effects occurred for subjects instructed to report “No” for “same” displays and “Yes” for “different” displays as well as for subjects given a conventional decision-report assignment. Some implications of these results for an account of the manner in which familiarity affects graphemic comparison processes are considered.

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