Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand
暂无分享,去创建一个
Stefanos Kollias | Bowei Chen | Shigang Yue | Jingmin Huang | Yufei Huang | S. Kollias | Shigang Yue | Bowei Chen | Yufei Huang | JingMin Huang
[1] Jeffrey I. McGill,et al. Revenue Management: Research Overview and Prospects , 1999, Transp. Sci..
[2] Jun Wang,et al. Selling futures online advertising slots via option contracts , 2012, WWW.
[3] Moshe Babaioff,et al. Selling ad campaigns: online algorithms with cancellations , 2009, EC '09.
[4] H. Varian,et al. The VCG Auction in Theory and Practice , 2014 .
[5] Mohan S. Kankanhalli,et al. Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search , 2013, ACM Trans. Intell. Syst. Technol..
[6] John D. Leckenby,et al. Impact of Measurement Periods on Website Rankings and Traffic Estimation: A User-centric Approach , 1999 .
[7] Amin Sayedi. Real-Time Bidding in Online Display Advertising , 2018, Marketing Science.
[8] Yiming Yang,et al. A unified optimization framework for auction and guaranteed delivery in online advertising , 2012, CIKM.
[9] Russell C. H. Cheng,et al. Optimal pricing policies for perishable products , 2005, Eur. J. Oper. Res..
[10] Jun Wang,et al. An empirical study of reserve price optimisation in real-time bidding , 2014, KDD.
[11] G. Ryzin,et al. Optimal dynamic pricing of inventories with stochastic demand over finite horizons , 1994 .
[12] Moshe Babaioff,et al. Peaches, lemons, and cookies: designing auction markets with dispersed information , 2013, EC '13.
[13] G. Roels,et al. Dynamic revenue management for online display advertising , 2009 .
[14] Gérard P. Cachon. 2008 M&SOM Best Paper Award , 2008, Manuf. Serv. Oper. Manag..
[15] Jon Feldman,et al. Online Ad Assignment with Free Disposal , 2009, WINE.
[16] Ana Radovanovic,et al. Risk-aware revenue maximization in display advertising , 2012, WWW.
[17] D. Parkes. Algorithmic Game Theory: Online Mechanisms , 2007 .
[18] R. Winer,et al. Generating Website Traffic , 2002, Journal of Advertising Research.
[19] Éva Tardos,et al. Algorithm design , 2005 .
[20] Ying-Ju Chen,et al. Optimal Dynamic Auctions for Display Advertising , 2013, Oper. Res..
[21] W. Cleveland. Robust Locally Weighted Regression and Smoothing Scatterplots , 1979 .
[22] Jon Feldman,et al. Yield Optimization of Display Advertising with Ad Exchange , 2014, Manag. Sci..
[23] Ying-Ju Chen. Optimal Dynamic Auctions for Display Advertising , 2013 .
[24] Erik Vee,et al. Pricing guaranteed contracts in online display advertising , 2010, CIKM.
[25] Jon Feldman,et al. Auctions with intermediaries: extended abstract , 2010, EC '10.
[26] Paul Wilmott,et al. Paul Wilmott on Quantitative Finance , 2010 .
[27] Mohan S. Kankanhalli,et al. Pricing Average Price Advertising Options When Underlying Spot Market Prices Are Discontinuous , 2017, IEEE Transactions on Knowledge and Data Engineering.
[28] Roger B. Myerson,et al. Optimal Auction Design , 1981, Math. Oper. Res..
[29] Jun Wang,et al. A lattice framework for pricing display advertisement options with the stochastic volatility underlying model , 2014, Electron. Commer. Res. Appl..
[30] Yossi Aviv,et al. Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers , 2008, Manuf. Serv. Oper. Manag..
[31] Yadati Narahari,et al. Game Theory and Mechanism Design , 2014 .
[32] Sergei Vassilvitskii,et al. Bidding for Representative Allocations for Display Advertising , 2009, WINE.
[33] Kevin Leyton-Brown,et al. Revenue optimization in the generalized second-price auction , 2013, EC.
[34] Kristin Fridgeirsdottir,et al. Cost-Per-Click Pricing for Display Advertising , 2014 .
[35] Shuai Yuan,et al. A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising , 2014, ADKDD'14.
[36] P. Boyle. Option Valuation Using a Three Jump Process , 1986 .
[37] A. G. Malliaris,et al. Equity options markets : foundations and pricing , 2001 .
[38] H. Varian. Online Ad Auctions , 2009 .
[39] David M. Pennock,et al. Revenue analysis of a family of ranking rules for keyword auctions , 2007, EC '07.
[40] Oren Ben-Zwi,et al. Ad Exchange: Envy-Free Auctions with Mediators , 2015, WINE.
[41] Chen Bowei. Risk-Aware Dynamic Reserve Prices of Programmatic Guarantee in Display Advertising , 2016 .
[42] Russell C. H. Cheng,et al. Maximizing revenue in the airline industry under one-way pricing , 2004, J. Oper. Res. Soc..
[43] Feiyue Wang,et al. A survey on real time bidding advertising , 2014, Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics.
[44] Marco Scarsini,et al. On Information Distortions in Online Ratings , 2016, Oper. Res..
[45] Lin Gao,et al. Combining Spot and Futures Markets: A Hybrid Market Approach to Dynamic Spectrum Access , 2014, Oper. Res..
[46] Gabriel R. Bitran,et al. An overview of pricing models for revenue management , 2016 .
[47] Michael Ostrovsky,et al. Reserve Prices in Internet Advertising Auctions: A Field Experiment , 2009, Journal of Political Economy.
[48] Jian Yang,et al. Delivering Guaranteed Display Ads under Reach and Frequency Requirements , 2014, AAAI.
[49] Milind Dawande,et al. The Making of a Good Impression: Information Hiding in Ad Exchanges , 2016, MIS Q..
[50] Zheng Wang,et al. Efficient Delivery Policy to Minimize User Traffic Consumption in Guaranteed Advertising , 2016, AAAI.
[51] S. Muthukrishnan,et al. Ad Exchanges: Research Issues , 2009, WINE.
[52] Jon Feldman,et al. An online mechanism for ad slot reservations with cancellations , 2009, SODA.
[53] Kristin Fridgeirsdottir,et al. Cost-per-Impression Pricing for Display Advertising , 2017 .
[54] K. Talluri,et al. The Theory and Practice of Revenue Management , 2004 .
[55] Gustavo J. Vulcano,et al. Online Auction and List Price Revenue Management , 2004, Manag. Sci..
[56] Sergei Vassilvitskii,et al. SHALE: an efficient algorithm for allocation of guaranteed display advertising , 2012, KDD.
[57] Xuanming Su,et al. Intertemporal Pricing with Strategic Customer Behavior , 2007, Manag. Sci..
[58] S. Ross,et al. Option pricing: A simplified approach☆ , 1979 .
[59] R. Preston McAfee,et al. Efficient Ranking in Sponsored Search , 2011, WINE.
[60] Radford M. Neal. Pattern Recognition and Machine Learning , 2007, Technometrics.