What happens during the free-choice period? Evidence of a polarizing effect of extrinsic rewards on intrinsic motivation

Abstract The “undermining effect” [e.g., Deci, E. L., Koestner, R., & Ryan, R. M. (1999) A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation, Psychological Bulletin, 125 (6) 627–668], whereby extrinsic rewards decrease intrinsic motivation, is typically tested using the free-choice paradigm. The arbitrary length of the free-choice period, however, might obscure the process of undermining. We used a foreshortened free-choice period – immediately and after 1 week – to glimpse the process of undermining with 61 college students who engaged in an intrinsically interesting activity under a reward or no-reward condition. Analyses revealed a polarizing effect of extrinsic rewards on intrinsic motivation for the immediate and delayed assessments. We consider this effect in relation to the process of undermining, and suggest a potential personality-based moderator of the effect.

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