In this paper we consider the optimal insurance problem when the insurer has a loss limit constraint. Under the assumptions that the insurance price depends only on the policy's actuarial value, and the insured seeks to maximize the expected utility of his terminal wealth, we show that coverage above a deductible up to a cap is the optimal contract, and the relaxation of insurer's loss limit will increase the insured's expected utility. When the insurance price is given by the expected value principle, we show that a positive loading factor is a sufficient and necessary condition for the deductible to be positive. Moreover, with the expected value principle, we show that the optimal deductible derived in our model is not greater (lower) than that derived in Arrow's model if the insured's preference displays increasing (decreasing) absolute risk aversion. Therefore, when the insured has an IARA (DARA) utility function, compared to Arrow model, the insurance policy derived in our model provides more (less) coverage for small losses, and less coverage for large losses. Furthermore, we prove that the optimal insurance derived in our model is an inferior (normal) good for the insured with a DARA (IARA) utility function, consistent with the finding in the previous literature. Being inferior, the insurance can also be a Giffen good. Under the assumption that the insured's initial wealth is greater than a certain level, we show that the insurance is not a Giffen good if the coefficient of the insured's relative risk aversion is lower than 1.
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