The contradictory roles of ambiguity for innovation in an industry: how beneficial are standardisation and classification?

Studies on the influence of ambiguity on innovation show inconsistent understandings: it could be beneficial owing to flexibility, while it might be detrimental owing to distraction of information. Faced with the contradictory understandings, this study examines whether technological standardisation and industry classification could increase innovations of an industry. Using ISO9001 and the SIC codes in Korea from 1998 to 2010, the empirical tests illustrate inverted U-shaped relationships between industry-level innovation and standardisation/classification. Therefore, it is suggested that a moderate degree of standardisation and classification provides a positive infrastructure for innovation by providing the necessary guidelines for a firm's behaviour as well as maintaining its flexibility.

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