Interaction Design Patterns from a Multicultural Perspective: Case Studies Panama, Colombia and Spain

By identifying interaction design patterns of an existing website with common language, it is possible to integrate cross-cultural features to the interaction design patterns. The purpose of this paper is the development of a set of interaction design patterns from a multicultural and emotional perspective. This research analyzes cultural behaviors of users from Spain, Panama and Colombia, which is based on Geert Hofstede’s theory of cultural dimensions, and Aaron Marcus’s cross-cultural user experience design. In order to evaluate the impact of these patterns on users, the research proposes three prototypes using these patterns. Therefore, questionnaires were used as usability evaluation method, and the results showed acceptance by users. The PrEmo test was also used in order to recognize user’s emotions. The results of the PrEmo test showed most people evoke positive emotions while interacting with the interface.

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