Globalization, digital economy and e-commerce in the twenty-first century
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The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models in order to face the tough competition. Therefore the traditional value chain has changed. E-commerce has become a key driver of business success in the twenty first century.