论文信息 - The Product as an Economic Variable

The Product as an Economic Variable

I. Introduction: the inadequacy of mere price-quantity analysis; possible relationships between the four variables of price, product, advertising and quantity, 1. — II. Products are variable; the meaning of product determination, 8. — III. Three main determinants of products: custom, 12; standards, 14; profit maximization, 17.

Edward H. Chamberlin

[1] E. Chamberlin. The Theory of Monopolistic Competition , 1933 .

[2] Joan Robinson,et al. The Economics of Imperfect Competition. , 1933 .

[3] J. W. Culliton. The management of marketing costs , 1949 .