Technology Acceptance Model on Micro Business Owner in Grogol Petamburan District

This research is quantitative research that aims to determine the factors that influence the acceptance of information technology among micro-entrepreneurs. This research is based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The object of this research is micro business people in Grogol Petamburan district. The results of the study state that performance expectancy and effort expectancy influence behavioral intention, while social influence does not have a significant effect on behavioral intention and facilitating conditions that have no significant effect on use behavior. Behavioral intention affects use behavior. In addition, gender differences reinforce the influence of performance expectancy and effort expectancy on behavioral intention, but do not strengthen the influence of social influence to behavioral intention

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