Cultura importa e faz diferença: uma discussão sobre os grandes desafios de pesquisa em IHC no Brasil

The Grand Challenges prospected in GranDIHC-BR represent a reflection from the HCI community, with opportunities to inspire and guide HCI research for the next years. We consider culture as a concept and a concern that should be transversal to the 5 (five) Grand Challenges proposed by GranDIHC-BR, and that should be understood and considered from a broad and systemic perspective. In this paper, we discuss how cultural aspects are manifested in each Grand Challenge and we analyze critical issues that influence them. Our goal is to draw attention to the importance and transversality of culture, contributing to disseminate this topic into the community and establish a new perspective in dealing with cultural issues in HCI.