Innovation A doption in an Urban Setting

In 1976, George Downs and Lawrence Mohr published an article explaining the potential causes of the inconsistency of findings in innovation research. The article was widely quoted and many researchers incorporated some of the suggestions in their research designs. Other researchers, however, were highly critical of the methodological prescriptions. The research presented in this article tested the Downs and Mohr methodological prescriptions. The findings substantiate the distinctions that Downs and Mohr make regarding the primary attributes of both organizations and innovations, support the use of interactive models, and validate the substantial contributions of the innovation-decision design to innovation research.

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