Optimal strategy and cost sharing of free gift cards in a retailer power supply chain

[1]  Daniel R. Horne,et al.  Gift cards: a review and research agenda , 2016 .

[2]  Jing Zhou,et al.  Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains , 2013, Eur. J. Oper. Res..

[3]  Barry O'Neill,et al.  A problem of rights arbitration from the Talmud , 1982, Math. Soc. Sci..

[4]  Pradeep K. Chintagunta,et al.  Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market , 2000 .

[5]  Daniel R. Horne.  Gift Cards: Disclosure One Step Removed , 2007 .

[6]  J. Guiltinan.  The Price Bundling of Services: A Normative Framework , 1987 .

[7]  Jennifer Pate Offenberg.  Markets: Gift Cards , 2007 .

[8]  Xueming Luo,et al.  Cause Marketing Effectiveness and the Moderating Role of Price Discounts , 2014 .

[9]  Sungjune Park,et al.  A free gift card alternative to price discounts in the newsvendor problem , 2013 .

[10]  P. Krugman.  Scale Economies, Product Differentiation, and the Pattern of Trade , 1980 .

[11]  Eric T. Anderson,et al.  Coordinating Price Reductions and Coupon Events , 2004 .

[12]  Daniel R. Horne.  Unredeemed gift cards and the problem of not providing customers with value , 2007 .

[13]  Jennifer Shang,et al.  Supply chain channel strategies with quality and marketing effort-dependent demand , 2013 .

[14]  W. Kamakura,et al.  Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products , 2003 .

[15]  Scott A. Neslin,et al.  A Model for Evaluating the Profitability of Coupon Promotions , 1983 .

[16]  Moutaz Khouja,et al.  Analysis of free gift card program effectiveness , 2011 .

[17]  S. C. Choi,et al.  Price Competition in a Channel Structure with a Common Retailer , 1991 .

[18]  S. Rosen,et al.  Monopoly and product quality , 1978 .

[19]  Qinhong Zhang,et al.  Optimal ordering and pricing decisions for a company issuing product-specific gift cards , 2018 .

[20]  Lin Tian,et al.  Collaborative Consumption: Strategic and Economic Implications of Product Sharing , 2016, Manag. Sci..

[21]  Y. Chun.  The proportional solution for rights problems , 1988 .

[22]  A. Brun,et al.  Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand , 2008 .

[23]  Z. K. Weng,et al.  Channel coordination and quantity discounts , 1995 .

[24]  Joel Waldfogel,et al.  The Deadweight Loss of Christmas , 1993 .

[25]  Rita D. Wheat,et al.  Consumers' price perceptions of promoted products , 1995 .

[26]  Daniel M. Bartels,et al.  On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase , 2015 .