The reported orientation of retinal rods in a homogeneous magnetic field can be explained by the magnetic anisotropy of oriented molecules in the disc membranes of the rods. The energy of a single rod as a function of orientation in the magnetic field, the time required for alingment of the rod in a viscous medium, and the fluctuations of orientation are calculated. Arguments that rhodopsin is the constituent responsible for the effect are given. The possibility of orientation due to inhomogeneity of the magnetic field is ruled out. The application of magnetic anisotropy as an experimental tool in biology is indicated.