Understanding Consumer Intention with Respect to Purchase and Use of Pirated Software

Purpose – The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software.Design/methodology/approach – This study tests the impact of five factors (procedural fairness, reciprocal fairness, distributive fairness, subjective norm, and attitude) on intention towards software piracy by 289 consumers' in Malaysia. Survey questions from prior studies were adopted and customized, and the model was analyzed using partial least squares and structural equation modeling tool (Smart‐PLS 2.0 M3).Findings – The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.Research limitations/implications – This study was restricted to consumers within one country (Malaysia). Additional studies across other countries are encouraged. This research can help businesses better improve the ways to reduce software piracy rates. They g...

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