PLANNING FOR EXISTING MARKETS: AN EMPIRICAL STUDY

Formal, systematic approaches to formulating the pattern of objectives, major policies, and plans of the business enterprise insofar as they affect its relationship with its environment have been widely advocated (e.g., Ansoff, 1957; Gilmore and Brandenberg, 1962; Grinyer, 1971) and increasingly adopted during the last ten years. Early studies by Hewkin and Kempner (1968), Ringbaak (1969), Irving (1970), Schollhammer (1970), Strigel (1970), and Taylor and Irving (1971) suggested that corporate planning was neither as widespread nor as sophisticated as the literature suggested; but more recent publications by Wagle and Jenkins (1971) and Ringbaak (1972) have suggested wider adoption.

[1]  D. Pugh,et al.  The Context of Organization Structures , 1969 .

[2]  Corporate planning at Fyffes group , 1969 .

[3]  K. Ringbakk.  The corporate planning life cycle—An international point of view , 1972 .

[4]  W. H. Strigel.  Planning in West German industry , 1970 .

[5]  Russell L. Ackoff.  A concept of corporate planning , 1969 .

[6]  Henry Mintzberg.  Structured Observation as a Method to Study Managerial Work , 1970, Managerial Work.

[7]  C. Lindblom.  THE SCIENCE OF MUDDLING THROUGH , 1959 .

[8]  Corporate planning in CPC Europe , 1970 .

[9]  George W. Gershefski.  Free for All--Corporate Models: The State of the Art , 1970 .

[10]  H. Igor Ansoff,et al.  A Program of Research in Business Planning , 1967 .

[11]  Raymond Radosevich,et al.  Does planning pay? The effect of planning on success of acquisitions in American firms , 1970 .

[12]  B. Denning,et al.  The Extent And Nature Of Corporate Long Range Planning In The United Kingdom—I , 1971 .

[13]  Marshall W. Meyer.  Size and the Structure of Organizations: A Causal Analysis , 1972 .

[14]  E. Trist,et al.  The Causal Texture of Organizational Environments , 1965 .

[15]  B. Taylor,et al.  Organized planning in major U.K. companies , 1971 .

[16]  Henry Mintzberg,et al.  Managerial Work: Analysis from Observation , 1971 .

[17]  Managerial Long-Range Planning , 1963 .

[18]  P. Grinyer.  The Anatomy Of Business Strategic Planning Reconsidered , 1971 .

[19]  M. F. Cantley,et al.  The choice of corporate objectives , 1970 .

[20]  Herbert A. Simon,et al.  The new science of management decision , 1960 .

[21]  F. Aguilar.  Scanning the business environment , 1967 .

[22]  CORPORATE PLANNING IN FRANCE , 1970 .

[23]  Philip Selznick.  Foundations of the Theory of Organization , 1948 .

[24]  Robert J. House,et al.  Where long-range planning pays off Findings of a survey of formal, informal planners , 1970 .

[25]  Corporate planning : The keystone of the management system , 1968 .