Purchasing Power: The Gender and Class Imaginary on the Shopping Channel

STUDIES IN LANGUAGE AND GENDER Mary Bucholtz, General Editor Advisory Board Penelope Eckert, Stanford University Kira Hall, Yale University Janet Holmes, Victoria University of Wellington, New Zealand Miyako Inoue, Stanford University Don Kulick, University of Stockholm Sally McConnell—Ginet, Cornell University Marcyliena Morgan, University of California, Los Angeles/Harvard University Deborah Tannen, Georgetown University Ana Celia Zentella, Hunter College, City University of New York Reinventing Identities: The Gendered Self in Discourse Edited by Mary Bucholtz, A. C. Liang, and Laurel A. Sutton REINVENTING IDENTITIES The Gendered Self in Discourse Edited by Mary Bucholtz A. C. Liang Laurel A. Sutton New York Oxford OXFORD UNIVERSITY PRESS 1999