Social networking system and method of practice, using a computer device which correlates with a user profile

System and method for acquiring information from digital media files, and use of a sensing module to interact with a social networking system and to analyze the digital media files associated with a user profile. The detection module may generate media-based profile information based on media content and / or data about the location, time and date, which are extracted from the digital media files. The media-based profile information may be integrated into the user profile information and used for the purposes of the social networking system.