Application of Scenario Simulation in Teaching of Courses like Marketing

The article applies scenario simulation to the teaching of courses like marketing,makes discussion and practices on the teaching method of scenario simulation from four procedures of learning scenario design,assignment of scenario simulation tasks,guidance of teaching activities of scenario simulation,and overall appraisal of scenario simulation process,and finally proves that scenario simulation is an effective means for reinforcing practical teaching under the current vocational educational conditions and cultivating composite,application-oriented,and innovative management talents with low cost.