The impact of the uses and gratifications of tourist attraction fan page

The fan page of social network site can be used as a platform for the tourist attractions to interact with their consumers. The purpose of this paper is to investigate how entertainment, informativeness, and socializing gratifications affect a user’s attitude toward a tourist attraction fan page in the context of smart tourism, on which scant research has been conducted so far.,The authors investigate how entertainment, information, and socialization gratifications affect a user’s attitude toward a tourist attraction fan page of Hong Kong youth in the context of smart tourism using structural equation modeling.,The authors show that three aspects of gratifications, i.e., entertainment, informativeness, and socializing, have significant impacts on a user’s attitude toward a tourist attraction fan page, which subsequently has an impact on intention to visit the attraction through a user’s attitude toward a tourist attraction developed through his/her attitude toward a fan page.,Scant research has been conducted to study how uses and gratifications affect a user’s attitude toward a tourist attraction fan page in the context of smart tourism. This research fills this research gap.

[1]  Margaret Meiling Luo,et al.  Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory , 2011, Decis. Support Syst..

[2]  N. Y. Siu,et al.  Servicescape elements, customer predispositions and service experience: The case of theme park visitors , 2013 .

[3]  Jörgen Skågeby,et al.  Gift-giving as a conceptual framework: framing social behavior in online networks , 2010, J. Inf. Technol..

[4]  Steven D. Levitt,et al.  What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World , 2007 .

[5]  David G. Taylor,et al.  Friends, Fans, and Followers: Do Ads Work on Social Networks? , 2011, Journal of Advertising Research.

[6]  Cliff Lampe,et al.  A face(book) in the crowd: social Searching vs. social browsing , 2006, CSCW '06.

[7]  Guosong Shao,et al.  Understanding the appeal of user-generated media: a uses and gratification perspective , 2009, Internet Res..

[8]  Matti Mäntymäki,et al.  International Journal of Information Management Digital Natives in Social Virtual Worlds: a Multi-method Study of Gratifications and Social Influences in Habbo Hotel , 2022 .

[9]  Robert H. Ducoffe.  How Consumers Assess the Value of Advertising , 1995 .

[10]  Yong Liu,et al.  Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions , 2013, Decis. Support Syst..

[11]  Varun Grover,et al.  The Use of Structural Equation Modeling in IS Research: Review and Recommendations , 2004 .

[12]  Cliff Lampe,et al.  Facebook as a toolkit: A uses and gratification approach to unbundling feature use , 2011, Comput. Hum. Behav..

[13]  J. Hair.  Multivariate data analysis , 1972 .

[14]  Ying Wang,et al.  Examining beliefs and attitudes toward online advertising among Chinese consumers , 2009 .

[15]  Kevin K. W. Ho,et al.  A study on the impact of design attributes on E-payment service utility , 2016, Inf. Manag..

[16]  Michael Trusov,et al.  Determining Influential Users in Internet Social Networks , 2010 .

[17]  Lon Safko,et al.  The Social Media Bible: Tactics, Tools, and Strategies for Business Success , 2009 .

[18]  Rob Law,et al.  The Perceived Destination Image of Hong Kong as Revealed in the Travel Blogs of Mainland Chinese Tourists , 2010 .

[19]  Wee-Kheng Tan,et al.  The usage of online tourist information sources in tourist information search: an exploratory study , 2012 .

[20]  Kevin Lane Keller.  Conceptualizing, Measuring, and Managing Customer-Based Brand Equity , 1993 .

[21]  Alastair M. Morrison,et al.  Online shopping motivations and pleasure travel products: a correspondence analysis , 2005 .

[22]  Nicoletta Corrocher,et al.  The adoption of Web 2.0 services: An empirical investigation , 2011 .

[23]  Dan Li.  WHY DO YOU BLOG: A USES-AND-GRATIFICATIONS INQUIRY INTO BLOGGERS' MOTIVATIONS , 2005 .

[24]  Christie M. Fuller,et al.  Common methods variance detection in business research , 2016 .

[25]  John Raacke,et al.  MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites , 2008, Cyberpsychology Behav. Soc. Netw..

[26]  Houbing Song,et al.  Internet of Things and Big Data Analytics for Smart and Connected Communities , 2016, IEEE Access.

[27]  Deb Sledgianowski,et al.  Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context , 2009, J. Comput. Inf. Syst..

[28]  Yen-Chun Jim Wu,et al.  Gratifications and social network service usage: The mediating role of online experience , 2014, Inf. Manag..

[29]  R. Sitgreaves.  Psychometric theory (2nd ed.). , 1979 .

[30]  Chulmo Koo,et al.  The use of social media in travel information search , 2015, Telematics Informatics.

[31]  W. Wayne Fu,et al.  Love Internet, love online content: Predicting Internet affinity with information gratification and social gratifications , 2013, Internet Res..

[32]  U. Gretzel,et al.  Role of social media in online travel information search , 2010 .

[33]  Cong Li,et al.  Relationship building through reputation and tribalism on companies' Facebook pages: A uses and gratifications approach , 2017, Internet Res..

[34]  Benedikt Jahn,et al.  How to Transform Consumers into Fans of Your Brand , 2012 .

[35]  Weng Marc Lim.  Antecedents and consequences of e-shopping: an integrated model , 2015, Internet Res..

[36]  Eric T. G. Wang,et al.  Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction , 2015, J. Assoc. Inf. Syst..

[37]  Tony M. Dubitsky,et al.  CHANGING NEEDS FOR BRANDS , 1996 .

[38]  Kevin K. W. Ho,et al.  Social Media Effects in Virtual Brand Communities: The Case of Facebook and Twitter , 2016, Int. J. Syst. Serv. Oriented Eng..

[39]  Morad Benyoucef,et al.  Consumer behavior in social commerce: A literature review , 2016, Decis. Support Syst..

[40]  John Eighmey,et al.  Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web , 1998 .

[41]  Byron Sharp,et al.  What's Not to “Like?” , 2012, Journal of Advertising Research.

[42]  Kevin K. W. Ho,et al.  How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis , 2013, Int. J. Soc. Organ. Dyn. IT.

[43]  R. LaRose,et al.  Understanding Internet Usage , 2001 .

[44]  Ulrike Gretzel,et al.  Smart tourism: foundations and developments , 2015, Electronic Markets.

[45]  Ana María Munar,et al.  Motivations for sharing tourism experiences through social media , 2014 .

[46]  Rodney Graeme Duffett,et al.  Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials , 2015, Internet Res..

[47]  Bernd H. Schmitt,et al.  Foreign Branding and Its Effects on Product Perceptions and Attitudes , 1994 .

[48]  Ainin Sulaiman,et al.  Understanding impulse purchase in Facebook commerce: does Big Five matter? , 2017, Internet Res..

[49]  Robert H. Ducoffe.  ADVERTISING VALUE AND ADVERTISING ON THE WEB , 1996 .

[50]  Echo Huang,et al.  Use and gratification in e-consumers , 2008, Internet Res..

[51]  Suzanne D. Pawlowski,et al.  The Delphi method as a research tool: an example, design considerations and applications , 2004, Inf. Manag..

[52]  D. L. Swanson,et al.  Understanding audiences: Continuing contributions of gratifications research , 1992 .

[53]  Gennadi Gevorgyan,et al.  Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users' Attitudes and Preferences Toward Culturally Customized Web Design Elements , 2009, J. Comput. Mediat. Commun..

[54]  R. Scholl,et al.  Motivation Sources Inventory: Development and Validation of New Scales to Measure an Integrative Taxonomy of Motivation , 1998 .

[55]  R. Bagozzi,et al.  A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities , 2004 .

[56]  Vasiliki Baka,et al.  The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector , 2016 .

[57]  R. Rubin,et al.  Conceptualization and Measurement of Interpersonal Communication Motives , 1988 .

[58]  E. Thorson,et al.  TELEVISION AND WEB ADVERTISING SYNERGIES , 2004 .

[59]  Dickson K. W. Chiu,et al.  Tourists' Mobile Information Seeking Behavior: An Investigation on China's Youth , 2017, Int. J. Syst. Serv. Oriented Eng..

[60]  Valerie Barker,et al.  Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem , 2009, Cyberpsychology Behav. Soc. Netw..

[61]  Danah Boyd,et al.  Social Network Sites: Definition, History, and Scholarship , 2007, J. Comput. Mediat. Commun..

[62]  Chien Chou,et al.  Internet addiction, usage, gratification, and pleasure experience: the Taiwan college students' case , 2000, Comput. Educ..

[63]  Luis V. Casaló Ariño,et al.  Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities , 2016, Internet Res..

[64]  Albert A. Barreda,et al.  Consumer perception of knowledge-sharing in travel-related Online Social Networks , 2016 .

[65]  A. Rubin,et al.  Predictors of Internet Use , 2000 .

[66]  Adam N. Joinson,et al.  Looking at, looking up or keeping up with people?: motives and use of facebook , 2008, CHI.

[67]  A. Buss,et al.  Shyness and sociability. , 1981 .

[68]  Bing Pan,et al.  Tracking destination image across the trip experience with smartphone technology , 2015 .

[69]  Kevin K. W. Ho,et al.  Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis , 2014, Comput. Hum. Behav..

[70]  Scott B. MacKenzie,et al.  Common method biases in behavioral research: a critical review of the literature and recommended remedies. , 2003, The Journal of applied psychology.

[71]  Michael J. Gallivan,et al.  ORGANIZATIONS: A MULTILEVEL PERSPECTIVE , 2007 .