A Model of Identifying Auto Project Investment Stage Based on Product Life Cycle

With consideration of typical uncertainty of investment in auto products and normally huge investment involved in several stages during its product development,market development and expansion,this paper investigated the identification of investment decision stages involved in auto project carried by auto companies.A model was built based on life cycle approach to determine the serial investment stages involved in auto projects and to identify the decision-making points at which investment decisions need to be made.The factors influencing the investment stage identification were incorporated in the model with fuzzy approach,and ideas and methods were proposed with regard to the determination of the decision-making points of auto product investment.