New product development process: strategic and organisational success factors

The aim of this study is to identify which new product development (NPD) success factors most frequently mentioned in the international literature are also critical for Spanish firms. The analysis is based on a sample of 125 firms representative of the most innovative manufacturing industries in Spain. The results show both similarities with and differences from previous international studies. Similarities could suggest that there is, to some extent, a global or worldwide formula for successful NPD; differences, however, could imply that research results from one country should be applied cautiously to other countries.

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