Business Growth Strategies for Asia Pacific

Acknowledgements. Foreword. Preface. List of Abbreviations. Introduction. PART I: A MACROSCOPIC VIEW OF THE ASIA PACIFIC REGION. Chapter 1. Strategic Viewpoints on Asia Pacific. Case Study: GE vs. Haier. Chapter 2. Understanding Asian Culture and Business Practice. Case Study: Singapore Airline vs. British Airways. Chapter 3. Asia Market Opportunities. Case Study: Volkswagen vs. Toyota. PART II: MICROSCOPIC VIEW OF THE ASIA PACIFIC REGION. Chapter 4. Analyzing the Competition. Case Study: Citigroup vs. HSBC. Chapter 5. Technology Factor. Case Study: Motorola vs. Samsung Eletronics. Chapter 6. Cost Factor. Case Study: Dow Chemical vs. Formosa Plastics Group. PART III: FORMULATING AND IMPLEMENTING A STRATEGY FOR GROWTH. Chapter 7. Formulating a Successful Business Strategy. Case Study: TSMC vs. Texas Instrument. Chapter 8. Direct Investment and Other Strategic Options. Case Study: Nestle vs. Wahaha. Chapter 9. Defining an Effective Asia Pacific Organization. Case Study: Dell vs. Foxconn. Chapter 10. Managing Human Resources. Case Study: Microsoft vs. Wipro. Chapter 11. Implementing Business Growth Strategy. Case Study: Johnson & Johnson vs. Cipla. References and Bibliography. Index.