Evaluating User Reaction to Character Agent Mediated Displays using Eye-tracking Technology

Much work has been done to integrate visual character Agents into electronic display systems, notably in entertainment, CAE and e-retail contexts. In this study we investigated the usefulness of measuring users’ eye movements as a tool for the evaluation of these character Agents. We particularly studied the usefulness of eye-tracking to obtain information about the capacity of the MAPPA character Agent to engage and direct the user’s attention while providing both generalised system help and advice and when giving specific product information.

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