Recommending and evaluating choices in a virtual community of use

When making a choice in the absence of decisive first-hand knowledge, choosing as other like-minded, similarly-situated people have successfully chosen in the past is a good strategy — in effect, using other people as filters and guides: filters to strain out potentially bad choices and guides to point out potentially good choices. Current human-computer interfaces largely ignore the power of the social strategy. For most choices within an interface, new users are left to fend for themselves and if necessary, to pursue help outside of the interface. We present a general history-of-use method that automates a social method for informing choice and report on how it fares in the context of a fielded test case: the selection of videos from a large set. The positive results show that communal history-of-use data can serve as a powerful resource for use in interfaces.