Delivering Mass-Produced Bespoke and Appealing Products

The bottleneck in introducing successful new products quickly to market is moving from factory floor manufacturing to the product design process and interfaces between designers, manufacturers and users. ‘Quality’, for products that contact people, has moved beyond functionality and usability to satisfying people’s subjective and emotional lifestyle needs. Affective (kansei) engineering design offers approaches that can be used to bring the emotional responses of consumers into the design process. In parallel, mass customisation promises the delivery of mass-produced bespoke products to individual users. Together, affective engineering and mass customisation are having a dramatic impact on the ways in which designers, engineers and manufacturers interact with each other. The challenge for leading edge manufacture is to create new product opportunities through integration of and new developments in technology, systems and design.

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