Literaturübersicht von Geschäftsmodellen in der Cloud

In den letzten Jahren hat sich Cloud Computing als bekanntes Thema in der IT-Branche etabliert und viele Unternehmen wandeln ihr traditionelles IT-Geschäft zu Cloud-Diensten. Die Auswirkung der jüngsten Fortschritte von Cloud-Diensten auf die Geschäftsmodelle der Unternehmen liegt im Dunkeln und eröffnet eine forscherische Lücke. Das vorliegende Paper analysiert bestehende Literatur zu Geschäftsmodellen im Cloud Computing und leitet Einflüsse auf traditionelle Geschäftsmodelle und -theorien ab. Dazu werden zunächst grundlegende Komponenten bestehender Geschäftsmodelltheorien vorgestellt. Zur Identifizierung der Einflüsse auf die Komponenten traditioneller Geschäftsmodelle bei der Fokussierung von Cloud-Geschäften ist eine umfangreiche Literaturrecherche (70 Fachzeitschriften, sechs Konferenzen und vier Datenbanken) durchgeführt worden. Basierend auf den Erkenntnissen einer umfassenden Analyse der Literatur werden Auswirkungen für CloudGeschäftsmodelle erkannt. Darüber hinaus wird die Abdeckung der Geschäftsmodellkomponenten in den Cloud-bezogenen Artikeln wissenschaftlicher Literatur diskutiert. Abschließend werden weiterführende Forschungsrichtungen abgeleitet.

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