Modularization in New Product Development: A Mathematical Modeling Approach

Copenhagen Business School Department of Industrial Economics and Strategy Nansensgade 19, 2 DK-1366 Copenhagen K. Denmark Tel: +45 3815 2941 Fax: +45 3815 2540 Email: jh.ivs@cbs.dk Helsinki School of Economics and Business Administration Department of Marketing/Logistics Runeberginkatu 22-24 FIN-00100 Helsinki Finland Tel: +358 9 4313 8329 Fax: +358 9 4313 8669 Email: Juliana.Hsuan@kyyppari.hkkk.fi

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