Social media: multiple channels to capture multiple audiences

In this paper, I discuss several social media applications and their use to create a full media campaign to target the correct demographics. Applications such as Facebook, Twitter, Instagram, and more offer unprecedented access to faculty, administrators, students, staff, etc. Social Media has broken down the silos between segments and sections of society and allows communications to occur organically and effectively. Moreover, information is consumed in real time and "just in time." The new communications, public relations, and marketing campaigns have a new arsenal of communication channels to use. The only thing left to do is to know which to choose, how to apply them, and how to measure their effectiveness.