Modeling Multiple Category Brand Preference with Household Basket Data
暂无分享,去创建一个
[1] Max H. Bazerman,et al. The Impossibility of Auditor Independence , 1997 .
[2] J. Horowitz,et al. What is the role of consideration sets in choice modeling , 1995 .
[3] L. Fahrmeir,et al. Multivariate statistical modelling based on generalized linear models , 1994 .
[4] Michael J. Zenor. The Profit Benefits of Category Management , 1994 .
[5] Wagner A. Kamakura,et al. Understanding Brand Competition Using Micro and Macro Scanner Data , 1994 .
[6] P. Lenk,et al. Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data , 1993 .
[7] Sunil Gupta,et al. Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach , 1992 .
[8] P. McCullagh,et al. Generalized Linear Models , 1992 .
[9] Wayne S. DeSarbo,et al. Sculptre: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data , 1990 .
[10] Robert C. Blattberg,et al. Sales Promotion: Concepts, Methods, and Strategies , 1990 .
[11] Gary J. Russell,et al. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure , 1989 .
[12] V. Srinivasan,et al. An Approach for Tracking Within-Segment Shifts in Market Shares , 1989 .
[13] Thomas T. Nagle,et al. The Strategy and Tactics of Pricing , 1988 .
[14] H. Bozdogan. Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensions , 1987 .
[15] V. Srinivasan,et al. A Simultaneous Approach to Market Segmentation and Market Structuring , 1987 .
[16] John R. Hauser,et al. Testing Competitive Market Structures , 1984 .
[17] D. Rubin,et al. Maximum likelihood from incomplete data via the EM - algorithm plus discussions on the paper , 1977 .
[18] John M. McCann,et al. Market Segment Response to the Marketing Decision Variables , 1974 .
[19] Kenneth Hilton,et al. Repeat-Buying: Theory and Applications. , 1973 .
[20] Stephen J. Hoch,et al. How Should National Brands Think about Private Labels , 1996 .
[21] L. O’Brien,et al. Do Rewards Really Create Loyalty , 1995 .
[22] James A. Narus,et al. Capturing the value of supplementary services , 1995 .
[23] H. Stern,et al. Bayesian Data Analysis , 1995 .
[24] Hamparsum Bozdogan,et al. Mixture-Model Cluster Analysis Using Model Selection Criteria and a New Informational Measure of Complexity , 1994 .
[25] John R. Hauser,et al. Design and marketing of new products , 1980 .