Incubating Virtual Enterprise Networks in Yorkshire – an Action Research Approach

Most dynamic virtual enterprises in pursuit of emerging business opportunities require a relatively stable network of partners as platform for the collaboration. The network provides common processes and rules, ICT infrastructures and tools, but also gives a basis for social relationships and trust. This article shall contribute to the understanding of how to quickly form networks that are successful and sustainable in pursuing new business opportunities. It summarises experiences from four parallel cases of incubating completely new networks in the Yorkshire & Humber region in different industries. A key element is the balanced approach to jointly pursue a major business opportunity and to build the network culture with the help of a network coach as facilitator