Knowledge Management Hybrid Strategy with People, Technology and Process Pillars

The importance of knowledge management (KM) contributes organizational competi‐ tiveness, which is widely addressed and became a central topic of management agenda in the last decade. This chapter examines three major KM pillars, including people, process, and technology, for effective KM deployment. Based on a questionnaire‐based survey, the study investigates the perceived importance of three KM pillars that influence organi‐ zational inclinations of KM strategies and ultimately affect organizational performance. Quantitative findings are sought from 44 key informants in organizations. The results show a hybrid strategy that balances the importance of people, process, and technol‐ ogy pillars brings desirable impact on organizational performance, comparing with the KM strategy inclined to a particular KM pillar. Recommendations of KM endeavors on three KM pillars are provided to suggest the joint efforts from both management and employees.

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