The diffusion of database machines

This article reports the results of an investigation of organizational assimilation of an emerging information technology—database machines. Results of database machine adoption and implementation are reported, with emphasis on practical implications for managing information technology diffusion. The importance of top management support and champions who push for adoption and implementation are indicated. Other factors discussed include technological awareness, vendor involvement,and training, among others. Built on innovation diffusion and IS implementation studies, a model of organizational-level adoption and implementation underpins the interpretation of the results.