Process Versus Product: Which Determines Consumer Demand for Genetically Modified Apples?

One debate in the literature regarding consumers' reactions to genetically modified food (GMF) centres on whether consumers react to the process of gene technology or to the specific GMF products. Results from a choice experiment survey in New Zealand indicate that consumers are heterogeneous with regard to GMF and that some modifications are viewed more positively than others. These findings suggest that for some consumers the process of gene technology is the decisive factor in evaluating GMF, while for others the different potential GMF products are valued according to their enhanced attributes.

[1]  Kenneth E. Train,et al.  Discrete Choice Methods with Simulation , 2016 .

[2]  Dan Rigby,et al.  Modeling Disinterest and Dislike: A Bounded Bayesian Mixed Logit Model of the UK Market for GM Food , 2006 .

[3]  I. Bateman.  Economic valuation with stated preference techniques : a manual : department for transport , 2002 .

[4]  L. Bredahl.  DETERMINANTS OF CONSUMER ATTITUDES AND PURCHASE INTENTIONS WITH REGARD TO GENETICALLY MODIFIED FOODS – RESULTS OF A CROSS-NATIONAL SURVEY Working , 2000 .

[5]  Kyrre Rickertsen,et al.  Consumer Acceptance and Willingness to Pay for Genetically Modified Vegetable Oil and Salmon: A Multiple-Country Assessment , 2002 .

[6]  David A. Hensher,et al.  Travel behaviour research : the leading edge , 2001 .

[7]  Mark J. Garratt,et al.  Efficient Experimental Design with Marketing Research Applications , 1994 .

[8]  J. Bennett,et al.  The choice modelling approach to environmental valuation , 2001 .

[9]  D. Hensher,et al.  Stated Choice Methods: Analysis and Applications , 2000 .

[10]  D. McFadden,et al.  Specification tests for the multinomial logit model , 1984 .

[11]  D. McFadden.  Disaggregate Behavioral Travel Demand's RUM Side A 30-Year Retrospective , 2000 .

[12]  Richard Shepherd,et al.  Public Concerns in the United Kingdom about General and Specific Applications of Genetic Engineering: Risk, Benefit, and Ethics , 1997, Science, technology & human values.

[13]  T. Brown,et al.  Measuring dispositions for lexicographic preferences of environmental goods: integrating economics, psychology and ethics , 2003 .

[14]  D. Rigby,et al.  Capturing Preference Heterogeneity in Stated Choice Models: A Random Parameter Logit Model of the Demand for GM Food. , 2003 .

[15]  Daniel McFadden,et al.  Disaggregate Behavioural Travel Demand's RUM Side , 2001 .

[16]  P. Schmidt,et al.  Limited-Dependent and Qualitative Variables in Econometrics. , 1984 .

[17]  D. Rigby,et al.  Consumer attitudes to genetically modified organisms in food in the UK , 2001 .

[18]  D McFadden.  DISAGGREGATE BEHAVIOURAL TRAVEL DEMAND'S RUM SIDE - A 30 YEAR RETROSPECTIVE. IN: TRAVEL BEHAVIOUR RESEARCH. THE LEADING EDGE , 2001 .

[19]  X. Gellynck,et al.  Consumer acceptance of GM food: a basis for segmentation , 2003 .

[20]  G. Maddala.  Limited-dependent and qualitative variables in econometrics: Introduction , 1983 .

[21]  Daniel C. Monchuk,et al.  Consumer Perceptions of Labels and the Willingness to Pay for “Second Generation” Genetically Modified Products , 2005 .

[22]  Sara R. Jaeger,et al.  The case for fruit quality: an interpretive review of consumer attitudes, and preferences for apples , 2003 .

[23]  M. Burton,et al.  Consumer preferences for GM food and other attributes of the food system , 2003 .

[24]  Lloyd S. Nelson,et al.  Statistical Design and Analysis of Experiments , 1990 .

[25]  Matthew C. Rousu,et al.  Are United States Consumers Tolerant of Genetically Modified Foods , 2004 .

[26]  Consumer perceptions of fruit production technologies , 1998 .

[27]  J. Fairweather,et al.  Public understandings of biotechnology in New Zealand : nature, clean green image and spirituality , 2003 .

[28]  M. Burton,et al.  Consumer attitudes towards genetic modification, functional foods, and microorganisms: a choice modeling experiment for beer , 2002 .