Technology as a Catalyst of Change: Enablers and Barriers of the Tourist Experience and Their Consequences

Information and communication technologies (ICTs) have had a major impact on the way people experience travel. Tourism research and management have been increasingly interested in exploring the role of ICTs as a potential catalyst of change that enhances tourist experiences. While generic technology adoption barriers are known, there is little knowledge about the specific technological enablers and barriers that determine the potential enhancement of tourist experiences. This paper thus addresses a timely matter as it identifies the key enablers and barriers as well as their implied consequences that shape the enhancement of tourist experiences. Through an exploratory qualitative approach, this study contributes by developing a two-factor model of experience enablers and barriers. Theoretical implications are discussed and strategic implications for tourism management and policy are provided on what actions need to be taken to convert existing ICTs insufficiencies into potential experience enablers.

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