The Research of Seat Differential Pricing in Cinema

Nowadays, with the popularity of the Internet seat booking, there is an increasing demand for seat differential pricing in Cinemas. This paper studies the pricing scheme based on seat distribution. Firstly, a questionnaire survey and manual acquisition are used to collect the ticket purchase data of cinema seats, so as to analyze the seat preference, price markup and markdown intention of audiences. Then, based on the historical projection data of the cinema, a nonlinear regression model considering two-dimensional parameters is established to calculate the attraction degree of a seat to the audience. Finally, random arrays are introduced to test the above scheme, and the most reasonable proportion of the price markup and markdown area is obtained.