Nature and significance of international marketing: A review
暂无分享,去创建一个
[1] Robert W. Ruekert,et al. The Organization of Marketing Activities: A Contingency Theory of Structure and Performance , 1985 .
[2] R. G. Hawkins,et al. International Business in Academia: The State of the Field , 1984 .
[3] Hermann. Simon. Challenges and new research avenues in marketing science , 1984 .
[4] Y. Wind,et al. Marketing Strategy: New Directions for Theory and Research , 1983 .
[5] T. Levitt. THE GLOBALIZATION OF MARKETS , 1983 .
[6] S. Reid,et al. The Decision-Maker and Export Entry and Expansion , 1981 .
[7] S. Tamer Cavusgil,et al. Internal Determinants of Export Marketing Behavior: An Empirical Investigation , 1981 .
[8] L. Welch,et al. INITIAL EXPORTS – A MARKETING FAILURE? , 1980 .
[9] L. Stern,et al. Interorganizational Relations In Marketing Channels , 1979 .
[10] L. Welch,et al. Pre-Export Activity: The First step in Internationalization , 1978 .
[11] W. Bilkey,et al. An Attempted Integration of the Literature on the Export Behavior of Firms , 1978 .
[12] W. Bilkey,et al. The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms , 1977 .
[13] J. Johanson,et al. The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments , 1977 .
[14] R. Bagozzi. Marketing as Exchange , 1975 .
[15] Daniel J. Sweeney,et al. Marketing: Management Technology or Social Process? , 1972 .
[16] R. Bartels. Are Domestic and International Marketing Dissimilar? , 1968 .
[17] Two Requirements for Measuring the Effectiveness of Promotion , 1965 .