Do We Choose What We Desire? - Persuading Citizens to Make Consistent and Sustainable Mobility Decisions

A dilemma in urban mobility with tremendous effects on citizens’ wellbeing is the unconscious antipode between their shortand long-term goals. People do not anticipate all consequences of their modal choices and thus make decisions that might be incoherent with their desires, e.g. taking their own car due to convenience but causing a congested city. Omnipresent Information Systems on smartphones provide the necessary information and coordination capabilities to support people for sustainable and individually coherent mobility decisions on a mass scale. Building upon extant work in travel behavior and social psychology, a framework is proposed to coordinate research efforts in the development of persuading measures for sustainable mobility decisions. This framework accounts for user heterogeneity, motivation and wellbeing as influential dimensions in the mobility decision process. Tied to social influence the derived measures contribute to a behavioral change in people’s mobility behavior leading to a higher wellbeing level in urban areas.

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