论文信息 - Evaluating a social media platform in a large-scale international company: A five action approach

Evaluating a social media platform in a large-scale international company: A five action approach

This paper reports about a pilot study of a social media platform, based on Microsoft SharePoint 2010 within a large international company, having different sites in Europe, Asia and the US. The platform should enhance the communication between departments and interdepartmentally. The goal of this pilot study is to accompany the introduction of this social networking tool in order to increase acceptability and usage among the employees of the company. Five different actions have been taken for implementation: information kick-off workshops to raise awareness, a survey on success criteria, an expert evaluation on usability problems, collaborative use case definition, and a survey on benchmarking the tool in terms of user experience and acceptability. In this paper, we discuss the benefits and limitations of our approach and we will outline the future work, which will happen after the pilot phase.

Manfred Tscheligi | Astrid Weiss | Sebastian Osswald | Alina Krischkowsky

[1] Keiichi Nakata,et al. Evolving the social business: a look at stages of growth for Web 2.0 integration with business activities , 2010 .

[2] J. van den Ende,et al. The Organizational Life of an Idea: Integrating Social Network, Creativity and Decision-Making Perspectives , 2007 .

[3] Karl Stolley. Integrating Social Media Into Existing Work Environments , 2009 .

[4] Michael J. Earl,et al. Evolving the E-Business , 2000 .

[5] Jan Marco Leimeister,et al. Success factors of virtual communities from the perspective of members and operators: an empirical study , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.