Co-creating brands : Diagnosing and designing the relationship experience

[1]  Stephen L. Vargo,et al.  Service-dominant logic: continuing the evolution , 2008 .

[2]  A. Payne,et al.  Managing the co-creation of value , 2008 .

[3]  Morris B. Holbrook,et al.  The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 3 , 2007 .

[4]  F. Bronner,et al.  Brand relationship quality and its value for personal contact. , 2007 .

[5]  V. Swaminathan,et al.  'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations , 2007 .

[6]  M. Holbrook The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 2 , 2007 .

[7]  Colin Jevons Towards an integrated definition of "brand" , 2007 .

[8]  J. Füller,et al.  Innovation creation by online basketball communities , 2007 .

[9]  Gothic entrenpreneurs: a study of the subcultural commodification process. , 2007 .

[10]  Ben McConnell,et al.  Citizen Marketers: When People Are the Message , 2006 .

[11]  M. Holbrook The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 1 , 2006 .

[12]  Don Tapscott,et al.  Wikinomics: How Mass Collaboration Changes Everything , 2006 .

[13]  Kevin Lane Keller,et al.  Brands and Branding: Research Findings and Future Priorities , 2006 .

[14]  Roderick J. Brodie,et al.  The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? , 2006 .

[15]  C. Grönroos Adopting a service logic for marketing , 2006 .

[16]  Mario Mohr,et al.  Assessment of the Future Development of Car Sharing in Germany and Related Opportunities , 2006 .

[17]  Anders Bengtsson,et al.  Rethinking Identity in Brand Management , 2006 .

[18]  J. Balmer Corporate Brand Cultures and Communities , 2006 .

[19]  Stephen L. Vargo,et al.  The Service-dominant Logic of Marketing: Dialog, Debate, and Directions , 2006 .

[20]  Oskar Korkman,et al.  Customer Value Formation in Practice: A Practice-Theoretical Approach , 2006 .

[21]  Mohanbir Sawhney,et al.  Going beyond the product: Defining, designing, and delivering customer solutions , 2006 .

[22]  De Chernatony,et al.  From brand vision to brand evaluation : the strategic process of growing and strengthening brands , 2006 .

[23]  Bo Edvardsson,et al.  Cocreating Customer Value Through Hyperreality in the Prepurchase Service Experience , 2005 .

[24]  Stephen L. Vargo,et al.  Services in Society and Academic Thought: An Historical Analysis , 2005 .

[25]  S. Balasubramanian,et al.  Creating Growth With Services , 2004 .

[26]  Stan Maklan,et al.  Corporate Social Responsibility:: Moving Beyond Investment Towards Measuring Outcomes , 2004 .

[27]  Dwayne D. Gremler The Critical Incident Technique in Service Research , 2004 .

[28]  P. Aggarwal The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior , 2004 .

[29]  C. Prahalad,et al.  The Future of Competition: Co-Creating Unique Value With Customers , 2004 .

[30]  Stephen L. Vargo,et al.  Evolving to a New Dominant Logic for Marketing , 2004 .

[31]  Tim Ambler,et al.  The new dominant logic of marketing: Views of the elephant , 2004 .

[32]  S. Posner,et al.  Three strategies for integrating CSR with brand marketing , 2004 .

[33]  Guilherme D Pires,et al.  The role of customer experiences in the development of service blueprints , 2004 .

[34]  Oya Demirbilek,et al.  Product design, semantics and emotional response , 2003, Ergonomics.

[35]  John M. T. Balmer,et al.  Corporate brands: what are they? What of them? , 2003 .

[36]  Kevin Lane Keller Brand Synthesis: The Multidimensionality of Brand Knowledge , 2003 .

[37]  Robert P. Leone,et al.  Psychological Implications of Customer Participation in Co-Production , 2003 .

[38]  Suzanne Loker,et al.  Mass Customization: On-line Consumer Involvement in Product Design , 2006, J. Comput. Mediat. Commun..

[39]  Bernard Cova,et al.  Tribal marketing: The tribalisation of society and its impact on the conduct of marketing , 2002 .

[40]  Grahame R. Dowling,et al.  Customer Relationship Management: In B2C Markets, Often Less is More , 2002 .

[41]  E. Gummesson Practical value of adequate marketing management theory , 2002 .

[42]  J. McAlexander,et al.  Building Brand Community , 2002 .

[43]  Stephen W. Brown,et al.  The Nature of Customer Relationships in Services , 2002 .

[44]  Richard A. Normann,et al.  Reframing Business: When the Map Changes the Landscape , 2001 .

[45]  L O'Malley,et al.  Reframing relationship marketing for consumer markets , 2001 .

[46]  L. Chernatony,et al.  Developing Corporate Brands Through Considering Internal and External Stakeholders , 2000 .

[47]  Leslie de Chernatony,et al.  The Service Brand as Relationships Builder , 2000 .

[48]  Jagdish N. Sheth,et al.  Relationship Marketing: Paradigm Shift or Shaft? , 2000 .

[49]  L. Thompson,et al.  Socially Shared Cognition, Affect, and Behavior: A Review and Integration , 1999, Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc.

[50]  Tasadduq A. Shervani,et al.  Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing , 1999 .

[51]  A. Bennett Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style and Musical Taste , 1999 .

[52]  R. Kozinets E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption , 1999 .

[53]  M. Holbrook Consumer Value: A Framework for Analysis and Research , 1999 .

[54]  B. Joseph Pine,et al.  The Experience Economy , 1999 .

[55]  S. Fournier,et al.  Consumers and Their Brands: Developing Relationship Theory in Consumer Research , 1998 .

[56]  Maurice Patterson,et al.  Direct marketing in postmodernity: neo‐tribes and direct communications , 1998 .

[57]  John C. Haughey The Loyalty Effect , 1997, Business Ethics Quarterly.

[58]  C. Grönroos Value‐driven relational marketing: From products to resources and competencies , 1997 .

[59]  E. Gummesson Relationship marketing as a paradigm shift: some conclusions from the 30R approach , 1997 .

[60]  B. Cova Community and consumption , 1997 .

[61]  K. Storbacka,et al.  Customer relationship management : creating competitive advantage through win-win relationship strategies , 1997 .

[62]  G. Krogh,et al.  A Tale of the Unfinished , 1996 .

[63]  Rafael Ramírez,et al.  From Value Chain to Value Constellation , 1996 .

[64]  G. L. Shostack Designing Services That Deliver , 1996 .

[65]  Mary Jo Bitner,et al.  The Development and Emergence of Services Marketing Thought , 1994 .

[66]  C. Grönroos Service Management and Marketing: Managing the Moments of Truth in Service Competition , 1992 .

[67]  K. Eisenhardt Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[68]  R. Belk,et al.  Assessing Trustworthiness in Naturalistic Consumer Research , 1989 .

[69]  Elizabeth C. Hirschman,et al.  Interpretive consumer research , 1989 .

[70]  Glen L. Urban,et al.  Lead User Analyses for the Development of New Industrial Products , 1988 .

[71]  E. Hippel,et al.  Lead users: a source of novel product concepts , 1986 .

[72]  E. Hirschman,et al.  The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun , 1982 .

[73]  A. Strauss,et al.  The discovery of grounded theory: strategies for qualitative research aldine de gruyter , 1968 .