Analysis of User Preferences for Traffic Safety Warning Information using Portable Variable Message Signs(PVMS)

Variable message signs (VMS) are a useful tool for providing real-time traffic information to drivers. In particular, effective warning information provision leading to safer driving would be an important countermeasure to prevent traffic accidents. The purpose of this study was to identify users' preferences for traffic safety warning information formats. A variety of warning information scenarios using text and pictograms were devised and investigated for the purpose of selecting more effective methods to provide warning information. A portable variable message sign (PVMS) was used to evaluate users' preferences. The results of this study can be used for designing better warning information for the enhancement of traffic safety.