Research on the Application of the Chinese Traditional Culture on Product Design

in the modern product design, in order to inherit and develop the Chinese traditional culture, many designers design the products with Chinese characteristics by integrating the traditional elements with the modern products, many products that are full of Chinese cultural characteristics have come into being. During the real development, the Chinese traditional cultural elements have been extensively shown in the modern life and production. We could easily find out the colors, materials, and patterns are shown in the products such as tea sets, table wares, industrial products, articles for daily use, and electronic products, etc. These kinds of products could not only develop the Chinese traditional culture further more, but easily restore the Chinese style and Chinese characteristics. Therefore, this thesis discusses the application of the Chinese traditional culture on product design. Chinese traditional culture is the quintessence that has developed for thousands of years; it is the unique cultural treasure of China. After five thousand years’ constant development, reformation, and innovation, China has entered the 21 century in which the technology is developing fast. In the developmental process, the Chinese people discard the waste matters and persist in the quintessence of their culture. But, at the sometime, many traditional products with strong medieval characteristics are gradually disappearing . Therefore, to apply the Chinese traditional culture to the modern product design is a kind of cultural recurrence. It is a very important way to show the characteristics of China. This thesis discusses this issue as below. 1. The relativity between the Chinese traditional culture and the product design The modern products not only are used by the domestic people, but also are sold abroad; the exchange of the products could accelerate the growth of Chinese economy. But, there are many products are similar with the others, they are usually similar in appearance, and in color; so, many designers try their best to design the innovative products, they try to integrate more new elements into their product. But, the innovation should follow some certain rules, at the sometime, the designers should ensure the functions of the products [2]. After thousands of years’ development, the present remains of the Chinese traditional culture are all the quintessence; they are the heritages of the Chinese history, culture, ideology, substance, and characteristics, therefore, the designers could integrate the Chinese cultural elements into the color, patter, material, artistic conception, and shape of the products by the effective design methods; and this kind of integration is a important way to solve the cultural conflict between the Chinese culture and the overseas cultures. At some time. These designed products show the “cultural recurrence”, they show the cultural quintessence of China, those products sell abroad could show the Chinese charm and Chinese characteristics to the foreigners as well. 2. “Chinese style” in the product design The modern products often follow the need of the public; many similar products often are similar in appearance and color. Of course, some of these products are salable, but they are really lack of innovation. During the product design, “Chinese pattern” is one of the key points that the designers research and discuss. The designers could design a product by simply integrating the Chinese 6th International Conference on Social Science, Education and Humanities Research (SSEHR 2017) Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 185