Current Development of Jumei and Analysis of Its Business Mode

In the 21st Century, as women’s pursuit for beauty is constantly increasing accompanied by the rise of ecommerce, Jumei quickly stands out and presents itself in front of women after it was founded in 2010. Jumei, the first time-limited cosmetic sales website in China, has had over 80% shares of the female cosmetics group-buying market ever since its establishment, which is a miracle of ecommerce marketing presented by group buying. However, with the development and expansion of e-commerce, a series of contradictions and conflicts can still not be avoided at the same time, e.g. powerful competitors, logistics distribution, and a shortage of suppliers, etc. Some suggestions and solutions are put forward aiming at these problems to analyze and solve these problems according to the research of Jumei’s business mode. Keywords-Jumei, current development, business mode,