Electronic device and display control method in electronic device

Various examples of the present invention provide an electronic device comprising: a display for displaying content in a direction corresponding to a first surface of the electronic device; a sensor for sensing light incident on a second surface of the electronic device; and a processor, wherein the processor determines information of the brightness around the electronic device, at least on the basis of the sensed light, and can be set to adjust at least one attribute of the display or at least one attribute of the content. In addition, other examples besides the various examples of the present invention are possible.